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Fitness & Wellbeing
A Cold Water Therapy App Linked with a Smart Ice Bath
Monk is a startup that offers self-directed cold water therapy & breath work in your pocket, safely and effectively.
Challenge
The existing navigation and user journeys felt more like a static blog than a personalised, interactive experience. With minimal branding, sparse visuals, and no design system, the product lacked clarity and engagement. The challenge was to redefine the experience—building a bold, cohesive visual identity from the ground up to transform it into something truly impactful.
Results
We transformed the Monk app into a powerful recovery companion with real-time plunge tracking, data logging over time, and smart temperature scheduling—enabling users to optimise every session. The experience is now faster and lighter, with reduced reading times and deep linking for seamless performance. Designed to work with any body of cold water, the app has evolved beyond utility—driving user engagement, refining recovery routines, and contributing to a growing social media following.
35%
25%
84%
While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.
