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Fitness & Wellbeing

A Cold Water Therapy App Linked with a Smart Ice Bath

Monk is a startup that offers self-directed cold water therapy & breath work in your pocket, safely and effectively.

Industry

Industry

Fitness & Wellbeing

Fitness & Wellbeing

Headquarters

Headquarters

London

London

Founded

Founded

2023

2023

Company size

Company size

1-10

1-10

Challenge

The existing navigation and user journeys felt more like a static blog than a personalised, interactive experience. With minimal branding, sparse visuals, and no design system, the product lacked clarity and engagement. The challenge was to redefine the experience—building a bold, cohesive visual identity from the ground up to transform it into something truly impactful.

Results

We transformed the Monk app into a powerful recovery companion with real-time plunge tracking, data logging over time, and smart temperature scheduling—enabling users to optimise every session. The experience is now faster and lighter, with reduced reading times and deep linking for seamless performance. Designed to work with any body of cold water, the app has evolved beyond utility—driving user engagement, refining recovery routines, and contributing to a growing social media following.

35%

Improved Onboarding Process

Improved Onboarding Process

25%

Increase in User Retention

Increase in User Retention

84%

Increase in Time Spent on Website

Increase in Time Spent on Website

Trusted by Professionals

Trusted by Professionals

While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.

  • One of the very best art dealer websites I have ever seen, both for the functionality and the elegance of the design.

    Peter Bjorn Kerber

    Curator - Dulwich Picture Gallery, former Curator of the Getty Museum

  • We’ve had a great experience working with Sam. He’s inspiring, brings great ideas to the table and always responsive.

    Isabella Sumner

    CEO, InHaus App

  • I've seen him be highly effective both at leading projects and working with other designers and team mates to deliver awesome work.

    Oli Ingram

    Product Designer - Meta

  • Sam is a great designer to work with, he has a high attention to detail and isn't afraid to question the underlying motives and intentions behind a design or business process in order to get the best out of the process.

    Oli Ingram

    Product Designer - Meta

  • Sam was brilliant – our whole team loved working with him. Great communication, talented, and would recommend

    Laura Fullerton

    CEO, Discover Monk

Sam Markley - Senior Product Designer

Let's Work Together

Sam Markley © 2025. Designed by Sam Markley

Sam Markley - Senior Product Designer

Let's Work Together

Sam Markley © 2025. Designed by Sam Markley